When Luminox began, it was but an unknown brand trying to get into the brand driven market, income for the company was at first slow, all until Luminox was contacted by an officer for the U.S. Navy SEAL teams to: Build a dive watch for their use on night missions. With the help of some Swiss connections, RBMG had spent nearly a year developing the first Navy SEAL watch that began in 1994. Becoming a supplier to the Navy gave Luminox an better credibility that helped increase sales in the consume market. After effectively selling many MANY of the original model, Luminox revealed its first steel version of the SEAL watch in 1999. This watch became an instant best seller, so Luminox continued to build the SEAL dive watch tale with additional steel series and an all titanium series in the 200, both of which are selling to great extents. The all steel and titanium series include superior features to the many other watches on the market, take for example: the 10-year lithium batteries and sapphire glass crystals with anti-reflective coatings. So you should know that when you buy Luminox you get a time piece which is strong, effective, and an all around badass wearable.