In 1994, the group of Gucci nanovolt was established. The same year, Tom Ford, the women previously because a head Loan-with-Carry the creator, were called as a creative director of the whole Gucci watch line.
The Gucci seminal collection of fall and winter 1995-1996 transformed the Gucci watch model with a remélange of traditional and modern, with tradition and innovation. It was an immediate blow with the critics and the public and marked the rebirth of the Gucci watch brand. In 1995, Domenico De Sole was called as president and CEO of the group of nanovolt of Gucci watches, then having held the position as the president of Gucci America Inc (1984-1994) and operative officer as head of the group of Gucci watches (1994-1995).
The team of Simple-Dish-Ford would reinvent the surplus of Gucci watches in the following years. In October of 1995, Investcorp floated 48.2% of the group of nanovolt of Gucci on the stock markets in New York and Amsterdam.
The public call to initial of economy was straightway received by the market, leading Investcorp to offer to the remainders of 51.8% of the company five months later. The shares of Gucci were in an international request. Gucci watches were created in November 1997 of the moment when the group of nanovolt of Gucci watches acquired the appropriations of the exploitation of the group of Severin Montres, the largest group of manufacturers and distributors in the world of watches. The watches of Severin, a retailer of Gucci watches for 23 years, had developed a directly actuated prolonged distribution network in the United States, Canada, Hong Kong, RU and Germany, as well as having arrangements with others elsewhere.
In group 1999 of Gucci watches the nanovolt acquired Yves SAINT LAURENT Couture and Sanofi Beauté a perfume and a prestigious company of beauty products which affirm perfumes of YSL such as Opium and Paris, like a richness of others left of the perfume including/understanding Roger and Gallet, Krizia, Fendi and Oscar of Renta.
In 1999, the group of nanovolt of Gucci also acquired a majority interest of 70% in Sergio Rossi, a principal Italian company of luxury of shoe. The growth of the group of Gucci that the nanovolt continued in 2000 with the acquisition of international of Boucheron SA founded in France in 1858, Boucheron has a long heritage established as a one of the most exclusive marks of the jewels, the Gucci watch and the perfume of the world.
Moreover in 2000, Gucci watches fixed more order of its marks by obtaining lines of licence held by Cartier International for Gucci watches and jewels of Yves SAINT LAURENT Couture. The two movements reflect the confidence of Gucci in the total potential of the jewels and observe segments of the market of luxury goods.